DRAFT NOTES — DELETE BEFORE PUBLISHING
- Intended URL: /work/ — parent for the five case category pages.
- Meta title: Work — Projects and Case Studies | Raymond Tec
- Meta description: Ecommerce operations, WordPress and Shopify builds, enterprise field service, content/SEO projects, and product work. Real projects with real outcomes.
- Internal links to add: all five child pages, /services/, /estimate/
- STRUCTURAL DECISION NEEDED: the five /work/ pages are currently modeled as category landing pages. If you have more than ~4 case studies per category, individual case studies should become a custom post type (or posts in a “Case Studies” category) with these five pages as filtered archives. Decide before writing real content — retrofitting is painful.
- Proof needed across this whole section: client permission for any named work. Where you can’t name a client, “a 40-location restaurant group” is still far stronger than nothing.
Grouped by the kind of problem rather than by industry, because the problems repeat across industries more than anyone expects. A distributor and a restaurant group with the same inventory sync issue need the same fix.
Where a client can’t be named, the situation is described anyway. The numbers are more useful than the logo.
Ecommerce Operations
Stores where the hard part was everything behind the order: inventory, fulfillment, accounting, and the systems keeping them in sync.
WordPress & Shopify Projects
Builds, rebuilds, and migrations — including the ones where the interesting problem was moving without losing anything.
Field Service & Enterprise Support
Onsite and dispatched work: multi-site rollouts, POS deployments, network installs, and contracted support.
Longtail Forge
Raymond Tec’s own product — what it is, why it’s being built, and what’s been learned making it.
Content & SEO Case Studies
Content, search, and structure projects, with what changed and what happened afterward.
Content and SEO case studies →
Something here look like your situation? The estimate is free and you’ll get a real number.
